The experience looks and feels like a native app, and works even if the browser isn't running. To scale quickly, The Weather Channel implemented push notifications for mobile web users on Android and desktop users on Chrome. They also wanted to re-engage mobile users who hadn’t downloaded their app but were likely to be affected by severe weather. Being a site that focuses on immediacy, especially related to real- time weather notifications in severe situations, the first area the team tackled was to create browser push notifications when severe weather hits. Weather looked to progressive web app technologies for a solution, approaching it in steps. The mobile web is also an extremely important discovery portal in markets where users don’t have the latest smartphones, reliable connectivity, or there’s significant cost for downloading an app. But this represents only half of their mobile traffic, with the other fifty percent accessing their site via the mobile web. On mobile, The Weather Channel has pushed vital information to their native-app users for some time. Weather is volatile, and delivering important data when people need it isn’t always easy, so the team was interested in improving its mobile web experience.
The team’s goal is to supply timely, accurate information when it matters most. The Weather Channel has always leveraged the latest technology innovations to help do its job in being the number one destination for weather reporting. And its parent, The Weather Company, an IBM Business, serves an average of 40 billion forecast requests every day, helping people plan their daily lives and make better decisions based on weather. Its website sees traffic from every country and is a top-20 site in the United States. The Weather Channel has been forecasting since the 1980s and now serves people all around the world across many platforms. site in 2017ĭownload PDF Case study About The Weather Channel # Based on this successful global test, the team will expand the PWA to its U.S.Progressive web app now available in 62 languages and 178 countries.The Weather Channel sees mobile web success with Progressive Web App, launching in 62 languages to 178 countries.
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